On-Cam Coaching

Wish you had a fairy “news” godmother? A ‘big sister’ who’s working in the business, who can answer your questions and help you navigate?

Or maybe you’re a business owner who wants to get your message on TV and knock it out of the park during that on-camera interview. Maybe you have an idea for a show pilot, but have little to no on-camera experience. Keep reading!


You only have one shot to make a first impression. 

Have your reel critiqued and optimized by a mentor with #1 market experience, and a proven track record of creating reels that help make “money moves.”

Determine what you need to catch News Directors’ attention and learn what distracts. 

Determine which areas you need to work on (voice, presentation, writing, etc.) and get a detailed roadmap on how to hit those goals. Then, schedule check-ins to monitor and tweak your progress. 

Get customized career advice that’s right for you – from how to negotiate and navigate issues with your current workplace to the best way to network, apply and follow-up on new opportunities.

Debra’s clients have jumped from Madison to Miami, from weekend anchor to morning anchor, and many have jumped 30, 70, 80 and even 100 markets.

Here’s the thing: Debra is a working journalist. She shoots, writes, edits, reports, anchors and does live shots. She also anchors unscripted breaking news. She’s not just talking the talk, she’s walking the walk every day. She knows what you’re going through, what lies ahead, what’s possible, what the challenges are, and she’s a stand for your greatness and achievement.

Don’t take it from me, take it from my coaching clients.

Schedule Free 1/2 Hour Coaching Call


ONE-ON-ONE COACHING (for business owners, would-be TEDx speakers, and would-be show hosts)

Want to get your message on TV and feel like you’re emailing a black hole? That’s because you are. News reporters and producers get thousands of emails a week. You need an “in.” Debra has it. As a working journalist in DC, and previously in NYC, she knows what you need to say and how you need to say it to cut through the noise.

Once you get that on-camera interview lined up, remember – you only have ONE shot to make a first impression. Debra has done thousands of interviews with change-makers, celebrities, politicians, business owners and just regular people. She can help you craft your message concisely, and knows how you need to sit, look, sound, and what you need to wear to come across as professional, credible, warm and engaging.

Are your videos on social media effective? Debra can help you get your point across, and give easy-to-use, actionable tips on how to up the production level of your videos, to transform them into the most professional, impactful and compelling they can be.

Thinking about putting together a show pilot? People don’t buy into ideas, they buy into people. You have to be the most engaging, most interesting character on screen or your show will not sell. Or it may – but just with someone else as host. Don’t throw away your shot.

Thinking about giving a TEDx Talk? Debra knows exactly how you should go about crafting your talk, from beginning to middle to end. She knows the secret sauce to make it memorable.

Schedule Free 1/2 Hour Coaching Call



Want rock solid advice right from your phone or laptop? Sign up for a series of LIVE one-hour bootcamp calls and not only learn from an anchor with #1 Market experience through seminars like “How to Bring Swagger into your Reporting,” “How to Deal With Difficult People In Your Newsroom” or “Agent – Worth It Or Not?”  — but you get to ask questions LIVE on the call.

Every one who signs up is also invited to join Debra’s squad in a special Facebook group. It’s a trusted insider community where reporters/anchors can ask questions and get advice from each other, be uplifted and learn inside tips.

Cost: TBD/call (*all one-on-one coaching clients are invited to calls at no charge)

Sign up here. (TBD)